Emerging market strategy: Innovating both products and delivery systems

Strategy and Leadership

Volumn 40, Issue 1, 2011, Pages 27-32

  Chakravarthy, Bala ^a   Coughlan, Sophie ^a  

^a IMD   (Switzerland)

Author keywords

Bottom of the pyramid; Business system innovation; Developing countries; Emerging markets; Innovation; Low cost strategy; Marketing strategy; Problematic infrastructure; Product innovation

Indexed keywords

EID: 84855775186     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878571211191675     Document Type: Article

References (8)

1. Khanna, T. and K.G. Palepu (2010) Winning in Emerging Markets: A Road Map for Strategy and Execution, Cambridge: Harvard Business Press.
2. IMD World Competitiveness Yearbook, 2010 (Rankings: 1=highest, 58=lowest).
3. Rearchinchina.com (2010), China Road Construction Industry Report.
4. National Highways Authority of India (2011), www.nhai.org/roadnetwork.htm.
5. "Transportation of the United States," National Atlas (2011), www.nationalatlas.gov/transportation.html. Even this impressive infrastructure is in need of major overhaul.
6. Lamb, C.J. Hair, Jr and C. McDaniel (2009), Essentials of Marketing, Mason, OH: South-Western/Cengage Learning, p.128.
7. Internet World Stats, www.internetworldstats.com/.
8. Fontanella-Khan, J. (2010) "Tata to give ailing Nano a jump-start," Financial Times, December 2,2010, www.ft.com/cms/s/0/430b161e-fe39-11df-abac-00144feab49a.html#ixzz1CcLr5fYj