The balanced scorecard and intangible assets: Similar ideas, unaligned concepts

Measuring Business Excellence

Volumn 8, Issue 3, 2004, Pages 18-27

  Marr, Bernard ^a   Adams, Chris ^a  

^a UNIVERSITY OF BASILICATA   (Italy)

Author keywords

Balanced scorecard; Corporate strategy; Intangible assets; Performance measures

Indexed keywords

EID: 84993088487     PISSN: 13683047     EISSN: None     Source Type: Journal    
DOI: 10.1108/13683040410555582     Document Type: Review

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