Multinational corporations and public relations in a historically resistant host culture

Journal of Communication Management

Volumn 8, Issue 3, 2004, Pages 246-263

  Bardhan, Nilanjana ^a   Patwardhan, Padmini ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Hindustan Lever Limited; India; international public relations; Maruti Udyog Limited; multinational corporations

Indexed keywords

EID: 84993077984     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540410807673     Document Type: Review

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