Who's Managing Corporate Reputation? A Survey of Leading European Companies

Corporate Reputation Review

Volumn 2, Issue 4, 1999, Pages 301-306

  Will, M ^a   Probst, M ^a   Schmidt, T ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0038396106     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540088     Document Type: Article

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