Test market city evaluation: A goal programming approach

Journal of Product & Brand Management

Volumn 5, Issue 3, 1996, Pages 24-33

  Hoffman, James J ^a   Schniederjans, Marc J ^a   Flynn, Leisa ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Goals; Market research; Optimization; Product strategy; Test marketing

Indexed keywords

EID: 84986105950     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429610126551     Document Type: Article

References (17)

1. Achenbaum, A. (1974, “Market testing using the marketplace as a laboratory”, in Ferber, R. (Ed.), Handbook of Marketing Research, McGraw-Hill, New York, NY, pp. 431-54.
2. Bitran, G. (1979, “Theory and algorithms for linear multiple objective programs with zero-one variables”, Mathematical Programming, Vol. 17, pp. 362-90.
3. Dugas, C., Vamos, M., Levine, J.B. and Rothman, M. (1987, “Marketing’s new look”, Business Week, Vol. 26, pp. 64-9.
4. Garreau, J. (1983, “The nine nations of North America”, Marketing News, Vol. 17 No. 2, 21 January.
5. Green, P.E., Frank, R. and Robinson, P.J. (1967, “Cluster analysis in test market selection”, Management Science, Vol. 13, pp. 387-400.
6. Hax, A.C. and Majluf, N.S. (1983, “The use of the industry attractiveness business strength matrix in strategic planning”, Interfaces, Vol. 13, pp. 54-71.
7. Kiziltan, G. and Yucaoglu, E. (1983, “An algorithm for multiobjective zero-one linear programming”, Management Science, Vol. 29, pp. 1444-53.
8. Klompmaker, J.E. Hughes, G. and Haley, R. (1976, “Test marketing in new product development”, Harvard Business Review, Vol. 54, pp. 128-38.
9. Levy, R. (1977, “The middletowns of marketing”, Dunn Review, July, pp. 41-3.
10. Schniederjans, M.J. (1984, Linear Goal Programming, Petrocelli Books, Princeton, NJ.
11. Schniederjans, M.J. (1995, Goal Programming: Methodology and Applications, Kluwer Academic Publishers, Norwell, MA.
12. Seamonds, J., Dworkin, P., Mutts, D. and Welch, R. (1987, “America’s favorite cars for the road”, US News and World Report, January 19, pp. 52-3.
13. Segal, M.N. and Johar, J.S. (1991, “City selection for test marketing: marketing toward the 21st century”, in King, R. (Ed.), Proceedings of the Southern Marketing Association, pp. 516-18.
14. Segal, M.N. and Johar, J.S. (1992, “On improving the effectiveness of test marketing decisions”, European Journal of Marketing, Vol. 26 No. 4, pp. 21-33.
15. Spethmann, B. (1995, “Test market USA”, Brandweek, May 8, pp. 40-3.
16. Tull, D.F. and Hawkins, D. (1987, Marketing Research, McMillan, New York, NY.
17. Wind, Y. (1982, Product Policy, Addison-Wesley, Reading, MA.