Branding: could it hold the key to future tobacco reduction policy?

Health Education

Volumn 99, Issue 3, 1999, Pages 103-110

  Eadie, Douglas ^a   Hastings, Gerard ^b   Stead, Martine ^b   Mackintosh, Anne Marie ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b Centre for Social Marketing   (United Kingdom)

Author keywords

Brands; Marketing; Policy; Tobacco; Young people

Indexed keywords

EID: 84993044215     PISSN: 09654283     EISSN: None     Source Type: Journal    
DOI: 10.1108/09654289910272745     Document Type: Article

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