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Volumn 27, Issue 1-2, 2004, Pages 43-55

Marketing in Czech firms: 1999-2003

Author keywords

Czech Republic; EU; Internet; Marketing

Indexed keywords


EID: 84993009223     PISSN: 01409174     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409170410784347     Document Type: Article
Times cited : (2)

References (21)
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    • Kotler, P. (2000), Marketing, Podle Kotlera: Jak Vytváret a Ovládnout Nové Tryh. Praha, Management Press.
    • (2000) Marketing
    • Kotler, P.1
  • 12
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    • Business-to-consumer e-commerce statistics
    • (a), Paris, OECD Publications.
    • OECD (2002a) “Business-to-consumer e-commerce statistics”, Paris, OECD Publications.
    • (2002) OECD
  • 13
    • 84909579189 scopus 로고    scopus 로고
    • The latest official statistics on electronic commerce: a focus on consumers’ Internet transactions
    • (b), Paris, OECD Publications.
    • OECD (2002b) “The latest official statistics on electronic commerce: a focus on consumers’ Internet transactions”, Paris, OECD Publications.
    • (2002) OECD
  • 14
    • 0001906254 scopus 로고
    • Attitudes of Czech managers towards markets and marketing
    • Pribova, M. and Savitt, R. (1995) “Attitudes of Czech managers towards markets and marketing”, International Marketing Review, Vol. 12 No. 5, pp.60-71.
    • (1995) International Marketing Review , vol.12 , Issue.5 , pp. 60-71
    • Pribova, M.1    Savitt, R.2
  • 15
    • 84992971006 scopus 로고
    • Marketing v eských podnicích
    • Rehor, V. (1995) “Marketing v eských podnicích”, Modernrízení, No. 8, pp.35-37.
    • (1995) Modernrízení , Issue.8 , pp. 35-37
    • Rehor, V.1
  • 16
    • 3242731545 scopus 로고    scopus 로고
    • Understanding marketing development in the Czech Republic
    • /12
    • Savitt, R. (2001) “Understanding marketing development in the Czech Republic”, European Journal of Marketing,Vol. 35 No. 11/12, pp.1386-1397.
    • (2001) European Journal of Marketing , vol.35 , Issue.11 , pp. 1386-1397
    • Savitt, R.1
  • 19
    • 0003646166 scopus 로고    scopus 로고
    • 2nd edition, Upper Saddle River, NJ, Prentice Hall.
    • Strauss, J. and Frost, R. (2000) E-Marketing, 2nd edition, Upper Saddle River, NJ, Prentice Hall.
    • (2000) E-Marketing
    • Strauss, J.1    Frost, R.2
  • 20
    • 0442314469 scopus 로고    scopus 로고
    • The millennium and international marketing
    • Terpstra V. (2000) “The millennium and international marketing”, International Marketing Review, Vol. 17 No. 1, pp.15-18.
    • (2000) International Marketing Review , vol.17 , Issue.1 , pp. 15-18
    • Terpstra, V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.