The millennium and international marketing

International Marketing Review

Volumn 17, Issue 1, 2000, Pages 15-18

  Terpstra, Vern ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Globalization; International marketing; New technology

Indexed keywords

EID: 0442314469     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330010314687     Document Type: Article

References (1)

1. Terpstra, V. (1987), "The evolution of international marketing", International Marketing Review, Summer, pp. 47-59.