Assessing analytical robustness in cross-cultural comparisons

International Journal of Culture, Tourism and Hospitality Research

Volumn 1, Issue 2, 2007, Pages 140-160

  Dolnicar, Sara ^a   Grün, Bettina ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b VIENNA UNIVERSITY OF TECHNOLOGY   (Austria)

Author keywords

Cross cultural studies; Research; Standardization

Indexed keywords

EID: 84992969618     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506180710751687     Document Type: Article

References (40)

1. Arce-Ferrer, A.J. and Ketterer, J.J. (2003), “The effect of scale tailoring for cross-cultural application on scale reliability and construct validity”, Educational and Psychological Measurement, Vol. 63 No. 3, pp. 484-501.
2. Bachman, J.G. and O'Malley, P.M. (1984), “Yea-saying, nay-saying and going to extremes: black-white differences in response style”, Public Opinion Quarterly, Vol. 48, pp. 491-509.
3. Bartram, D. (1996), “The relationship between ipsatized and normative measures of personality”, Journal of Occupational & Organizational Psychology, Vol. 69, pp. 25-39.
4. Baumgartner, H. and Steenkamp, J.B.E.M. (2001), “Response styles in marketing research: a cross-national investigation”, Journal of Marketing Research, Vol. 38 No. 2, pp. 143-56.
5. Bhalla, G. and Lin, L.Y.S. (1987), “Cross-cultural marketing research: a discussion of equivalence issues and measurement strategies”, Psychology & Marketing, Vol. 4 No. 4, pp. 275-85.
6. Chan, W. (2003), “Analyzing ipsative data in psychological research”, Behaviormetrika, Vol. 30 No. 1, pp. 99-121.
7. Chen, C., Lee, S. and Stevenson, H.W. (1995), “Response style and cross-cultural comparison of rating scales among East Asian and North American students”, Psychological Science, Vol. 6 No. 3, pp. 170-5.
8. Cheung, G.W. and Rensvold, R.B. (2000), “Assessing extreme and acquiescence response sets in cross-cultural research using structural equation modeling”, Journal of Cross-Cultural Psychology, Vol. 31 No. 2, pp. 187-212.
9. Chun, K.T., Campbell, J.B. and Yoo, J.H. (1974), “Extreme response style in cross-cultural research”, Journal of Cross-Cultural Psychology, Vol. 5 No. 4, pp. 465-80.
10. Cronbach, L.J. (1950), “Further evidence on response sets and test design”, Educational and Psychological Measurement, Vol. 10, pp. 3-31.
11. Das, J.P. and Dutta, T. (1969), “Some correlates of extreme response set”, Acta Psychologica, Vol. 29 No. 1, pp. 85-92.
12. Dolnicar, S. (2003), “Simplifying three-way questionnaires – do the advantages of binary answer categories compensate for the loss of information?”, ANZMAC CD Proceedings 2003.
13. Drasgow, F. (1987), “Study of the measurement bias of two standardized psychological tests”, Journal of Applied Psychology, Vol. 72 No. 1, pp. 19-29.
14. Fischer, R. (2004), “Standardization to account for cross-cultural response bias – a classification of score adjustment procedures and review of research”, Journal of Cross-Cultural Psychology, Vol. 35 No. 3, pp. 263-82.
15. Greenleaf, E.A. (1992a), “Improving rating scale measures by detecting and correcting bias components in some response styles”, Journal of Marketing Research, Vol. 29, pp. 176-88.
16. Greenleaf, E.A. (1992b), “Measuring extreme response style”, Public Opinion Quarterly, Vol. 56 No. 3, pp. 328-51.
17. Huang, C.D., Church, A.T. and Katigbak, M.S. (1997), “Identifying cultural differences in items and traits: differential item functioning in the NEO personality inventory”, Journal of Cross-Cultural Psychology, Vol. 28 No. 2, pp. 192-218.
18. Hui, C.H. and Triandis, H.C. (1989), “Effects of culture and response format on extreme response style”, Journal of Cross-Cultural Psychology, Vol. 20 No. 3, pp. 296-309.
19. Jacoby, J. and Matell, M.S. (1971), “Three-point Likert scales are good enough”, Journal of Marketing Research, Vol. 8, pp. 495-500.
20. Johnson, T., Cho, Y.I. and Shavitt, S. (2005), “The relation between culture and response styles – evidence from 19 countries”, Journal of Cross-Cultural Psychology, Vol. 36 No. 2, pp. 264-77.
21. Kampen, J. and Swyngedouw, M. (2000), “The ordinal controversy revisited”, Quality & Quantity, Vol. 34 No. 1, pp. 87-102.
22. Komorita, S.S. and Graham, W.K. (1965), “Number of scale points and the reliability of scales”, Educational and Psychological Measurement, Vol. 25 No. 4, pp. 987-95.
23. Kozak, M., Bigne, E. and Andreu, L. (2003), “Limitations of cross-cultural customer satisfaction research and recommending alternative methods”, Journal of Quality Assurance in Hospitality and Tourism, Vol. 4 Nos 3/4, pp. 37-59.
24. Kruskal, J. (1977), “The relationship between multidimensional scaling and clustering”, in Ryzin, J.V. (Ed.), Classification and Clustering, Academic Press Inc., New York, NY, pp. 17-44.
25. Leung, K. and Bond, M.H. (1989), “On the empirical identification of dimensions for cross-cultural comparisons”, Journal of Cross-Cultural Psychology, Vol. 20 No. 2, pp. 133-51.
26. Marin, G., Gamba, R.J. and Marin, B.V. (1992), “Extreme response style and acquiescence among Hispanics – the role of acculturation and education”, Journal of Cross-Cultural Psychology, Vol. 23 No. 4, pp. 498-509.
27. Matell, M.S. and Jacoby, J. (1971), “Is there an optimal number of alternatives for Likert scale items? Study 1: reliability and validity”, Educational and Psychological Measurement, Vol. 31, pp. 657-74.
28. Mazanec, J.A. (1984), “How to detect travel market segments: a clustering approach”, Journal of Travel Research, Vol. 23 No. 1, pp. 17-21.
29. Paulhus, D.L. (1991), “Measurement and control of response bias”, in Robinson, J.P., Shaver, P.R. and Wrightsman, L.S. (Eds), Measures of Personality and Social Psychological Attitudes, Academic Press, San Diego, CA, pp. 17-59.
30. Paunonen, S.V. and Ashton, M.C. (1998), “The structured assessment of personality across cultures”, Journal of Cross-Cultural Psychology, Vol. 29 No. 1, pp. 150-70.
31. Peabody, D. (1962), “Two components in bipolar scales: direction and extremeness”, Psychological Review, Vol. 69 No. 2, pp. 65-73.
32. Roster, C.A., Rogers, R. and Albaum, G. (2003), “A cross-cultural/national study of respondents' use of extreme categories for rating scales”, Proceedings of the Ninth Annual Cultural Research Conference 2003.
33. Sekaran, U. (1983), “Methodological and theoretical issues and advancements on cross-cultural research”, Journal of International Business Studies, Vol. 14 No. 2, pp. 61-73.
34. Shiomi, K. and Loo, R. (1999), “Cross-cultural response styles an the Kirton adaptation-innovation inventory”, Social Behaviour and Personality, Vol. 27 No. 4, pp. 413-20.
35. Si, S.X. and Cullen, J.B. (1998), “Response categories and potential cultural biases: effects of an explicit middle point in cross-cultural surveys”, International Journal of Organizational Analysis, Vol. 6 No. 3, pp. 218-30.
36. Smith, A.M. and Reynolds, N.L. (2002), “Measuring cross-cultural service quality: a framework for assessment”, International Marketing Review, Vol. 19 Nos 4/5, pp. 450-81.
37. Triandis, H.C. and Triandis, L.M. (1962), A Cross-Cultural Study of Social Distance, American Psychological Association, Washington DC.
38. van Herk, H., Poortinga, Y.H. and Verhallen, T.M.M. (2004), “Response styles in rating scales – evidence of method bias in data from six EU countries”, Journal of Cross-Cultural Psychology, Vol. 35 No. 3, pp. 346-60.
39. Watson, D. (1992), “Correcting for acquiescent response bias in the absence of a balanced scale: an application to class consciousness”, Sociological Methods & Research, Vol. 21 No. 1, pp. 52-88.
40. Yates, J.F., Lee, L.W. and Bush, J.G. (1997), “General knowledge overconfidence: cross-national variations, response style and reality”, Organizational Behaviour and Human Decision Processes, Vol. 70 No. 2, pp. 87-94.