The impact of culture on web site content, design, and structure: An international and a multicultural perspective

Journal of Communication Management

Volumn 10, Issue 3, 2006, Pages 259-273

  Fletcher, Richard ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

Communication; Culture; Multicultural societies; Services marketing; Worldwide web

Indexed keywords

EID: 84992944813     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540610681158     Document Type: Article

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