Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: It's fun-dumb-mental

Marketing Theory

Volumn 1, Issue 2, 2001, Pages 139-163

  Holbrook, Morris B ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

commercialism; critical theory in marketing; cultural studies; dumbing down; hegemony theory

Indexed keywords

EID: 84992829362     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310100100201     Document Type: Article

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