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Journal of Creative Communications
Volumn 1, Issue 2, 2006, Pages 139-153
An Exploratory Study in Celebrity Endorsements
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EID: 84992817954     PISSN: 09732586     EISSN: None     Source Type: Journal    
DOI: 10.1177/097325860600100201     Document Type: Article
Times cited : (22)
References (17)
  • 1
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  • 2
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    • The Economic Worth of Celebrity Endorsers: An Event Study Analysis
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  • 3
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    • Effectiveness of Celebrity Endorsers
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  • 4
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    • The Impact of Physically Attractive Models on Advertising Evaluations
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  • 5
    • 84888915997 scopus 로고    scopus 로고
    • Celebrity Endorsements
    • Unpublished Manuscript, http://www.bu.edu/econ/seminars/micro/pdffall03/celebendorsebu.pdf, accessed 29 May 2005
    • Clark, Robert C. and Ignatius J. Horstmann. (2003). Celebrity Endorsements. Unpublished Manuscript, http://www.bu.edu/econ/seminars/micro/pdffall03/celebendorsebu.pdf, accessed 29 May 2005.
    • (2003)
    • Clark, R.C.1    Ignatius, J.H.2
  • 6
    • 85206121533 scopus 로고    scopus 로고
    • Brand Celebrity Conformance
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    • (2005)
    • Dawra, J.1    Kanupriya, K.2
  • 7
    • 23844466006 scopus 로고    scopus 로고
    • Celebrity Endorsement: A Literature Review
    • Erdogan, B. Zafer. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4): 291-314.
    • (1999) Journal of Marketing Management , vol.15 , Issue.4 , pp. 291-314
    • Erdogan, B.Z.1
  • 8
    • 0010413536 scopus 로고
    • Endorser Effectiveness by Product Type
    • Friedman, Hershey H. and Linda Friedman. (1979). Endorser Effectiveness by Product Type. Journal of Advertising Research, 19(5): 63-71.
    • (1979) Journal of Advertising Research , vol.19 , Issue.5 , pp. 63-71
    • Friedman, H.H.1    Linda, F.2
  • 9
    • 0039705485 scopus 로고
    • Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques
    • Green, Paul E. and Carmone Frank J. (1969). Multidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques. Journal of Marketing Research, 6(3): 340-41.
    • (1969) Journal of Marketing Research , vol.6 , Issue.3 , pp. 340-341
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  • 11
    • 0001469895 scopus 로고
    • Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process
    • McCracken, Grant. (1989). Who is the Celebrity Endorser? Cultural Foundation of the Endorsement Process. Journal of Consumer Research, 16(3): 310-21.
    • (1989) Journal of Consumer Research , vol.16 , Issue.3 , pp. 310-321
    • McCracken, G.1
  • 12
    • 12344336922 scopus 로고
    • Celebrity Spokesperson and Brand Congruence: An Assessment of Recall and Affect
    • Misra, Shekhar and Sharon E. Beatty. (1990). Celebrity Spokesperson and Brand Congruence: An Assessment of Recall and Affect. Journal of Business Research, 21(2): 159-71.
    • (1990) Journal of Business Research , vol.21 , Issue.2 , pp. 159-171
    • Misra, S.1    Sharon, E.B.2
  • 13
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    • Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise
    • Ohanian, Roobina. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise. Journal of Advertising, 19(3): 39-52.
    • (1990) Journal of Advertising , vol.19 , Issue.3 , pp. 39-52
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  • 14
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    • Validation of the Celebrity Endorsers’ Credibility Scale: Evidence From Asians
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    • Pornpitakpan, C.1
  • 16
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    • Celebrity Endorsers: Do You Get What You Pay For?
    • Spring
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    • (1992) Journal of Consumer Marketing , pp. 69-76
    • Walker, M.1    Lynn, L.2    Daniel, L.3
  • 17
    • 33748373624 scopus 로고
    • Mark Spitz: Eleven Years and Seven Gold Medals Later
    • 7 February
    • Ziegel, Vic. (1983). Mark Spitz: Eleven Years and Seven Gold Medals Later. Advertising Age, 7 February.
    • (1983) Advertising Age
    • Ziegel, V.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.