Using Marketing Simulations for Teaching and Learning: Reflections on an Evolution1

Active Learning in Higher Education

Volumn 3, Issue 2, 2002, Pages 177-194

  Tonks, David ^a  

^a Lancaster University   (United Kingdom)

Author keywords

active lear ning; active lear ning matrix; business courses; creativity skills; critical thinking

Indexed keywords

EID: 84992784640     PISSN: 14697874     EISSN: None     Source Type: Journal    
DOI: 10.1177/1469787402003002006     Document Type: Article

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