Consumer orientation of public hospital websites in Spain

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 3, Issue 1, 2002, Pages 20-30

  Sánchez, Angel Ortiz ^a   Fuentes, Maria Teresa Martin ^a  

^a ANDALUSIAN SCHOOL OF PUBLIC HEALTH   (Spain)

Author keywords

consumer orientation; e health; hospital management; hospital websites; Internet; marketing communications

Indexed keywords

EID: 84990386126     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040099     Document Type: Article

References (24)

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