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Social media and luxury brand management: The case of burberry
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Increasing the roi of social media marketing
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V. Kumar and R. Mirchandani, "Increasing the ROI of Social Media Marketing," MIT Sloan Management Review 54, no. 1 (fall 2012): 55-61;
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Kumar, V.1
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Rejuvenating a brand through social media
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M. Mount and M. Garcia Martinez, "Rejuvenating a Brand Through Social Media," MIT Sloan Management Review 55, no. 4 (summer 2014): 14-16.
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What's different about social media networks? A framework and research agenda
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G.C. Kane, M. Alavi, G. Labianca, and S.P. Borgatti, "What's Different About Social Media Networks? A Framework and Research Agenda," MIS Quarterly 38, no. 1 (March 2014): 274-304;
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Kane, G.C.1
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Moving beyond marketing: Generating social business value across the enterprise
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G.C. Kane, D. Palmer, A.N. Phillips, D. Kiron, and N. Buckley, "Moving Beyond Marketing: Generating Social Business Value Across the Enterprise," MIT Sloan Management Review/Deloitte 2014 Social Business Global Executive Study and Research Project, http://sloanreview.mit.edu.
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MIT Sloan Management Review/Deloitte 2014 Social Business Global Executive Study and Research Project
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Kane, G.C.1
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Buckley, N.5
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Leveraging social network sites in new product development: Opportunity or hype?
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December
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D.L. Roberts and M. Candi, "Leveraging Social Network Sites in New Product Development: Opportunity or Hype?," Journal of Product Innovation Management 31, no. S1 (December 2014): 105-117;
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Roberts, D.L.1
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10
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Product development and management association's 2012 comparative performance assessment study
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May
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S.K. Markham and H. Lee, "Product Development and Management Association's 2012 Comparative Performance Assessment Study," Journal of Product Innovation Management 30, no. 3 (May 2013): 408-429.
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Journal of Product Innovation Management
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Markham, S.K.1
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Getting closer to the consumer-how nivea co-creates new products
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February
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V. Bilgram, M. Bartl, and S. Biel, "Getting Closer to the Consumer-How Nivea Co-Creates New Products," Marketing Review St. Gallen 28, no. 1 (February 2011): 34-40.
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Marketing Review St. Gallen
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Bilgram, V.1
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In search of complementarity in innovation strategy: Internal r&d and external knowledge acquisition
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January
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B. Cassiman and R. Veugelers, "In Search of Complementarity in Innovation Strategy: Internal R&D and External Knowledge Acquisition," Management Science 52, no. 1 (January 2006): 68-82.
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Cassiman, B.1
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Using users: When does external knowledge enhance corporate product innovation?
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October
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A.K. Chatterji and K.R. Fabrizio, "Using Users: When Does External Knowledge Enhance Corporate Product Innovation?," Strategic Management Journal 35, no. 10 (October 2014): 1427-1445;
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Chatterji, A.K.1
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The age of the consumer-innovator
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fall
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E. von Hippel, S. Ogawa, and J.P.J. de Jong, "The Age of the Consumer-Innovator," MIT Sloan Management Review 53, no. 1 (fall 2011): 27-35.
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Von Hippel, E.1
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Netnographic analysis: Understanding culture through social media data
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R.V. Kozinets, P.-Y. Dolbec, and A. Earley, "Netnographic Analysis: Understanding Culture Through Social Media Data," in "The SAGE Handbook of Qualitative Data Analysis," ed. U. Flick (London: Sage Publications, 2014): 262-276;
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Kozinets, R.V.1
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From social media to social product development: The impact of social media on co-creation of innovation
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December
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F.T. Piller, A. Vossen, and C. Ihl, "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation," Die Unternehmung 66, no. 1 (December 2011): 7-27.
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Crowdsourcing new product ideas over time: An analysis of the dell ideastorm community
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January
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B.L. Bayus, "Crowdsourcing New Product Ideas Over Time: An Analysis of the Dell IdeaStorm Community," Management Science 59, no. 1 (January 2013): 226-244.;
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From social media to social customer relationship management
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C. Heller Baird and G. Parasnis, "From Social Media to Social Customer Relationship Management," Strategy & Leadership 39, no. 5 (2011): 30-37.
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