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Volumn 57, Issue 3, 2016, Pages 41-47

Finding the right role for social media in innovation

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84988008110     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (86)

References (19)
  • 1
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  • 3
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    • Kumar, V.1    Mirchandani, R.2
  • 4
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    • Rejuvenating a brand through social media
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    • M. Mount and M. Garcia Martinez, "Rejuvenating a Brand Through Social Media," MIT Sloan Management Review 55, no. 4 (summer 2014): 14-16.
    • (2014) MIT Sloan Management Review , vol.55 , Issue.4 , pp. 14-16
    • Mount, M.1    Martinez, M.G.2
  • 5
    • 84944884760 scopus 로고    scopus 로고
    • What's different about social media networks? A framework and research agenda
    • March
    • G.C. Kane, M. Alavi, G. Labianca, and S.P. Borgatti, "What's Different About Social Media Networks? A Framework and Research Agenda," MIS Quarterly 38, no. 1 (March 2014): 274-304;
    • (2014) MIS Quarterly , vol.38 , Issue.1 , pp. 274-304
    • Kane, G.C.1    Alavi, M.2    Labianca, G.3    Borgatti, S.P.4
  • 7
    • 84912532374 scopus 로고    scopus 로고
    • Leveraging social network sites in new product development: Opportunity or hype?
    • December
    • D.L. Roberts and M. Candi, "Leveraging Social Network Sites in New Product Development: Opportunity or Hype?," Journal of Product Innovation Management 31, no. S1 (December 2014): 105-117;
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    • Roberts, D.L.1    Candi, M.2
  • 10
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    • Product development and management association's 2012 comparative performance assessment study
    • May
    • S.K. Markham and H. Lee, "Product Development and Management Association's 2012 Comparative Performance Assessment Study," Journal of Product Innovation Management 30, no. 3 (May 2013): 408-429.
    • (2013) Journal of Product Innovation Management , vol.30 , Issue.3 , pp. 408-429
    • Markham, S.K.1    Lee, H.2
  • 11
    • 84867941211 scopus 로고    scopus 로고
    • Getting closer to the consumer-how nivea co-creates new products
    • February
    • V. Bilgram, M. Bartl, and S. Biel, "Getting Closer to the Consumer-How Nivea Co-Creates New Products," Marketing Review St. Gallen 28, no. 1 (February 2011): 34-40.
    • (2011) Marketing Review St. Gallen , vol.28 , Issue.1 , pp. 34-40
    • Bilgram, V.1    Bartl, M.2    Biel, S.3
  • 12
    • 33644541420 scopus 로고    scopus 로고
    • In search of complementarity in innovation strategy: Internal r&d and external knowledge acquisition
    • January
    • B. Cassiman and R. Veugelers, "In Search of Complementarity in Innovation Strategy: Internal R&D and External Knowledge Acquisition," Management Science 52, no. 1 (January 2006): 68-82.
    • (2006) Management Science , vol.52 , Issue.1 , pp. 68-82
    • Cassiman, B.1    Veugelers, R.2
  • 13
    • 84906778798 scopus 로고    scopus 로고
    • Using users: When does external knowledge enhance corporate product innovation?
    • October
    • A.K. Chatterji and K.R. Fabrizio, "Using Users: When Does External Knowledge Enhance Corporate Product Innovation?," Strategic Management Journal 35, no. 10 (October 2014): 1427-1445;
    • (2014) Strategic Management Journal , vol.35 , Issue.10 , pp. 1427-1445
    • Chatterji, A.K.1    Fabrizio, K.R.2
  • 15
    • 84942144829 scopus 로고    scopus 로고
    • Netnographic analysis: Understanding culture through social media data
    • ed. U. Flick (London: Sage Publications)
    • R.V. Kozinets, P.-Y. Dolbec, and A. Earley, "Netnographic Analysis: Understanding Culture Through Social Media Data," in "The SAGE Handbook of Qualitative Data Analysis," ed. U. Flick (London: Sage Publications, 2014): 262-276;
    • (2014) The SAGE Handbook of Qualitative Data Analysis , pp. 262-276
    • Kozinets, R.V.1    Dolbec, P.-Y.2    Earley, A.3
  • 16
    • 84870764285 scopus 로고    scopus 로고
    • From social media to social product development: The impact of social media on co-creation of innovation
    • December
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  • 17
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    • Crowdsourcing new product ideas over time: An analysis of the dell ideastorm community
    • January
    • B.L. Bayus, "Crowdsourcing New Product Ideas Over Time: An Analysis of the Dell IdeaStorm Community," Management Science 59, no. 1 (January 2013): 226-244.;
    • (2013) Management Science , vol.59 , Issue.1 , pp. 226-244
    • Bayus, B.L.1
  • 19
    • 80054743236 scopus 로고    scopus 로고
    • From social media to social customer relationship management
    • C. Heller Baird and G. Parasnis, "From Social Media to Social Customer Relationship Management," Strategy & Leadership 39, no. 5 (2011): 30-37.
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    • Heller Baird, C.1    Parasnis, G.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.