The brand accounting side-show

Journal of Product & Brand Management

Volumn 8, Issue 3, 1999, Pages 204-218

  Tollington, Tony ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Accountancy; Brand valuation; Brands; Goodwill

Indexed keywords

EID: 84986180764     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910272484     Document Type: Review

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