Separating the brand asset from the goodwill asset

Journal of Product & Brand Management

Volumn 7, Issue 4, 1998, Pages 291-304

  Tollington, Tony ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Accounting; Assets; Assets valuation; Brands; Goodwill; Purchasing

Indexed keywords

EID: 84986146495     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810229834     Document Type: Article

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