A framework for a hybrid intelligent system in support of marketing strategy development

Marketing Intelligence & Planning

Volumn 17, Issue 2, 1999, Pages 70-79

  li, Shuliang ^a   Duan, Yanqing ^b   Kinman, Russell ^b   Edwards, John S ^c  

^a SOUTHWEST JIAOTONG UNIVERSITY   (China)

^b UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Information technology; Marketing information systems; Marketing management; Marketing strategy

Indexed keywords

EID: 84986178240     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910260922     Document Type: Article

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