Evaluating media exposure: An application of advertising methods to publicity measurement

Corporate Communications: An International Journal

Volumn 4, Issue 2, 1999, Pages 98-105

  Kim, Yungwook ^a   Kim, Jihye ^a   Park, Jungki ^a   Choi, Youjin ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Crisis management; Evaluation; Measurement; Media; Planning; Publicity

Indexed keywords

EID: 84986109096     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910268142     Document Type: Article

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