Combining corporate and marketing strategy for global competitiveness

Marketing Intelligence & Planning

Volumn 15, Issue 4, 1997, Pages 173-178

  Steven White, D ^a   Griffith, David A ^b  

^a BRIDGEWATER STATE UNIVERSITY   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Competitive advantage; Consumer marketing; Corporate image; Global marketing; Strategic marketing; Target marketing

Indexed keywords

EID: 84986139370     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710185289     Document Type: Article

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