Perceived risk and rise reduction strategies in mail-order versus retail store buying

International Review of Retail, Distribution and Consumer Research

Volumn 6, Issue 4, 1996, Pages 351-371

  Van den Poel, Dirk ^a   Leunis, Joseph ^a  

^a NONE

Author keywords

mail order buying; non store retailing; Perceived risk; risk reduction strategies; specialty store buying

Indexed keywords

EID: 0012592441     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969600000039     Document Type: Article

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