A study of the potential effects of the conversion to euro

Journal of Product & Brand Management

Volumn 11, Issue 3, 2002, Pages 134-146

  Desmet, Pierre ^a  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

Currency; Euro; Germany; Perception; Pricing; Spain

Indexed keywords

EID: 84986139323     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210430033     Document Type: Article

References (13)

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