Corporate image as collective ethos: A poststructuralist approach

Corporate Communications: An International Journal

Volumn 7, Issue 4, 2002, Pages 269-276

  Wei, Yong Kang ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Business development; Corporate image; Perception

Indexed keywords

EID: 84986135935     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280210449859     Document Type: Review

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