E-mail survey response rates: Targeting increases response

Marketing Intelligence & Planning

Volumn 17, Issue 3, 1999, Pages 135-140

  Jackson, Anita ^a   Decormier, Ray ^a  

^a Central Connecticut State University   (United Kingdom)

Author keywords

Communications; Customer surveys; Electronic mail; Market research; Marketing strategy; Target marketing

Indexed keywords

EID: 84986134790     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910271588     Document Type: Article

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