Marketing is marketing – maybe!

Marketing Intelligence & Planning

Volumn 18, Issue 3, 2000, Pages 154-158

  Simkin, Lyndon ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Business to business marketing; Consumer marketing; Marketing concepts; Marketing management; Services marketing

Indexed keywords

EID: 84986133521     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010327944     Document Type: Review

References (15)

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2. Chang, A. and Simkin, L. (1997), “Understanding competitors’ strategies”, Marketing Intelligence & Planning, Vol. 15 No. 3, pp. 124-34.
3. Cravens, D. (1998), “Implementation strategies in the market-driven era”, Academy of Marketing Science Journal, Vol. 26 No. 3, pp. 237-41.
4. Dibb, S. and Simkin, L. (1997), “Marketing and market planning: still barriers to overcome”, EMAC Conference Proceedings, Warwick.
5. Dibb, S. and Simkin, L. (2000), “Market segmentation: diagnosing and treating the barriers”, Industrial Marketing Management, forthcoming.
6. Dibb, S. et al. (1997), Marketing: Concepts and Strategies, Houghton-Mifflin, Boston, MA.
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13. Macrae, C. (1996), The Brand Chartering Book, Addison-Wesley, London.
14. Piercy, N. (1998), “Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process”, Academy of Marketing Science Journal, Vol. 26 No. 3, pp. 222-36.
15. Simkin, L. (2000), “Delivering effective marketing planning”, Journal of Targeting, Measurement and Analysis for Marketing, forthcoming.