Measuring perceived service quality using integrated conjoint experiments

International Journal of Bank Marketing

Volumn 18, Issue 4, 2000, Pages 154-169

  Oppewal, Harmen ^a   Vriens, Marco ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b Inter SURVEY   (United States)

Author keywords

Banks; Conjoint analysis; Consumer behaviour; marketing; Service; Service quality

Indexed keywords

EID: 84986131409     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010349049     Document Type: Article

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