-
1
-
-
84986030122
-
Bidding wars and research quality
-
First Quarter
-
Ashcraft, L. (1990), “Bidding wars and research quality”, Applied Marketing Research, First Quarter, pp. 45-8.
-
(1990)
Applied Marketing Research
, pp. 45-48
-
-
Ashcraft, L.1
-
2
-
-
0007470326
-
Satisfaction and loyalty to suppliers within the grocery trade
-
Biong, H. (1993), “Satisfaction and loyalty to suppliers within the grocery trade”, European Journal of Marketing, Vol. 27 No. 7, pp. 21-38.
-
(1993)
European Journal of Marketing
, vol.27
, Issue.7
, pp. 21-38
-
-
Biong, H.1
-
3
-
-
0009450940
-
Service industries: a renaissance in quality
-
Blackiston, G. H. (1988), “Service industries: a renaissance in quality”, Executive Excellence, Vol. 5 No. 9, pp. 9-10.
-
(1988)
Executive Excellence
, vol.5
, Issue.9
, pp. 9-10
-
-
Blackiston, G.H.1
-
4
-
-
84986069064
-
Marketing research partnerships: a strategy for the ’90s
-
December
-
Boughton, P. (1992), “Marketing research partnerships: a strategy for the ’90s”, Marketing Research: Management and Applications, Vol. 4, December, pp. 10-14.
-
(1992)
Marketing Research: Management and Applications
, vol.4
, pp. 10-14
-
-
Boughton, P.1
-
5
-
-
0038984796
-
A decision model for marketing research relationship choices
-
Boughton, P., Nowak, L. and Washburn, J. (1996), “A decision model for marketing research relationship choices”, Journal of Services Marketing, Vol. 10 No. 1, pp. 56-69.
-
(1996)
Journal of Services Marketing
, vol.10
, Issue.1
, pp. 56-69
-
-
Boughton, P.1
Nowak, L.2
Washburn, J.3
-
6
-
-
84986168800
-
A dynamic process model of service quality: from expectations to behavioral intentions
-
February
-
Boulding, W., Kalra, A., Staelin, R. and Zeithaml, V. (1993), “A dynamic process model of service quality: from expectations to behavioral intentions”, Journal of Marketing Research, Vol. 30, February, pp. 7-27.
-
(1993)
Journal of Marketing Research
, vol.30
, pp. 7-27
-
-
Boulding, W.1
Kalra, A.2
Staelin, R.3
Zeithaml, V.4
-
7
-
-
84986179158
-
Insights to improving research client-agency relationships
-
second quarter
-
Brown, J.D. and Kuehl, S.K. (1990), “Insights to improving research client-agency relationships”, Applied Marketing Research, Vol. 30, second quarter, pp. 36-40.
-
(1990)
Applied Marketing Research
, vol.30
, pp. 36-40
-
-
Brown, J.D.1
Kuehl, S.K.2
-
8
-
-
84986154996
-
A gap analysis of professional service quality
-
April
-
Brown, S.W. and Swartz, T.A. (1989), “A gap analysis of professional service quality”, Journal of Marketing, Vol. 53, April, pp. 92-8.
-
(1989)
Journal of Marketing
, vol.53
, pp. 92-98
-
-
Brown, S.W.1
Swartz, T.A.2
-
9
-
-
0003693270
-
-
5th ed., The Dryden Press, Orlando, FL
-
Churchill, G.A. Jr (1991), Marketing Research Methodological Foundations, 5th ed., The Dryden Press, Orlando, FL.
-
(1991)
Marketing Research Methodological Foundations
-
-
Churchill, G.A.1
-
10
-
-
0002381637
-
Measuring service quality: a reexamination and extension
-
July
-
Cronin, J.J. Jr and Taylor, S.A. (1992), “Measuring service quality: a reexamination and extension”, Journal of Marketing, Vol. 56, July, pp. 55-68.
-
(1992)
Journal of Marketing
, vol.56
, pp. 55-68
-
-
Cronin, J.J.1
Taylor, S.A.2
-
11
-
-
84986118518
-
SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality
-
January
-
Cronin, J.J. Jr and Taylor, S.A. (1994), “SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality”, Journal of Marketing, Vol. 58, January, pp. 125-31.
-
(1994)
Journal of Marketing
, vol.58
, pp. 125-131
-
-
Cronin, J.J.1
Taylor, S.A.2
-
12
-
-
23444458289
-
An evaluation of services provided by the market research industry
-
October
-
Dawson, S., Bush, R.F. and Stern, B. (1994), “An evaluation of services provided by the market research industry”, The Services Industries Journal, Vol. 14, October, pp. 515-26.
-
(1994)
The Services Industries Journal
, vol.14
, pp. 515-526
-
-
Dawson, S.1
Bush, R.F.2
Stern, B.3
-
13
-
-
84986167107
-
Bids alone are not enough
-
November, p.
-
DeRose, L.J. (1987), “Bids alone are not enough”, Purchasing World, November, p. 64.
-
(1987)
Purchasing World
, pp. 64
-
-
DeRose, L.J.1
-
14
-
-
84986075181
-
A national customer satisfaction barometer: the Swedish experience
-
January
-
Fornell, C. (1992), “A national customer satisfaction barometer: the Swedish experience”, Journal of Marketing, Vol. 56, January, pp. 6-21.
-
(1992)
Journal of Marketing
, vol.56
, pp. 6-21
-
-
Fornell, C.1
-
15
-
-
84986134107
-
Why satisfied customers defect
-
Jones, T.O. and Sasser, W.E. Jr (1995), “Why satisfied customers defect”, Harvard Business Review, Vol. 73 No. 6, pp. 88-99.
-
(1995)
Harvard Business Review
, vol.73
, Issue.6
, pp. 88-99
-
-
Jones, T.O.1
Sasser, W.E.2
-
16
-
-
0003608991
-
-
8th ed., Prentice-Hall, Inc., Englewood Cliffs, NJ
-
Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control.8th ed., Prentice-Hall, Inc., Englewood Cliffs, NJ.
-
(1994)
Marketing Management: Analysis, Planning, Implementation and Control
-
-
Kotler, P.1
-
17
-
-
0039468359
-
Relationships between businesses and marketing research firms″
-
Nowak, L., Boughton, P. and Pereira, A. (1997), “Relationships between businesses and marketing research firms″, Industrial Marketing Management, Vol. 26, pp. 487-95.
-
(1997)
Industrial Marketing Management
, vol.26
, pp. 487-495
-
-
Nowak, L.1
Boughton, P.2
Pereira, A.3
-
18
-
-
0002408510
-
A conceptual model of service quality and its implications for future research
-
Fall
-
Parasuraman, A., Zeithaml, V. and Berry, L. (1985), “A conceptual model of service quality and its implications for future research”, Journal of Marketing, Vol. 49, Fall, pp. 41-50.
-
(1985)
Journal of Marketing
, vol.49
, pp. 41-50
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
19
-
-
84986149021
-
SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
-
Spring
-
Parasuraman, A., Zeithaml, V. and Berry, L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality”, Journal of Retailing, Vol. 64, Spring, pp. 12-40.
-
(1988)
Journal of Retailing
, vol.64
, pp. 12-40
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
20
-
-
84986040631
-
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
-
January
-
Parasuraman, A., Zeithaml, V. and Berry, L. (1994), “Reassessment of expectations as a comparison standard in measuring service quality: implications for further research”, Journal of Marketing, Vol. 58, January, pp. 111-24.
-
(1994)
Journal of Marketing
, vol.58
, pp. 111-124
-
-
Parasuraman, A.1
Zeithaml, V.2
Berry, L.3
-
21
-
-
0025486182
-
Zero defections: quality comes to services
-
September-October
-
Reichheld, F.F. and Sasser, W.E. Jr (1990), “Zero defections: quality comes to services”, Harvard Business Review, September-October, pp. 105-11.
-
(1990)
Harvard Business Review
, pp. 105-111
-
-
Reichheld, F.F.1
Sasser, W.E.2
-
22
-
-
0023980218
-
Gaining the service quality advantage
-
Sherden, W.A. (1988), “Gaining the service quality advantage”, Journal of Business Strategy, Vol. 9 No. 2, pp. 45-8.
-
(1988)
Journal of Business Strategy
, vol.9
, Issue.2
, pp. 45-48
-
-
Sherden, W.A.1
|