“She knows what she wants…”: Towards a female consumption risk-reducing strategy framework

Marketing Intelligence & Planning

Volumn 16, Issue 5, 1998, Pages 327-336

  Ward, Philippa ^a   Sturrock, Fiona ^b  

^a UNIVERSITY OF GLOUCESTERSHIRE   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Decision making; Gender; Purchasing; Risk; Women

Indexed keywords

EID: 84986127948     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810229946     Document Type: Article

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