Can consumers be predicted or are they unmanageable?

International Journal of Contemporary Hospitality Management

Volumn 16, Issue 3, 2004, Pages 159-165

  Richardson Bareham, Jonathan ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Consumer behaviour; Marketing strategy; Service industries; United Kingdom

Indexed keywords

EID: 84986121908     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110410531140     Document Type: Article

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