Food marketing in the function of tourist product development

British Food Journal

Volumn 105, Issue 3, 2003, Pages 175-192

  Meler, Marcel ^a   Cerović, Zdenko ^b  

^a JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK   (Croatia)

^b UNIVERSITY OF RIJEKA   (Croatia)

Author keywords

Croatia; Food; Marketing; Tourism

Indexed keywords

EID: 84986105212     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700310477121     Document Type: Article

References (7)

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3. Institut za Turizam (2001), “The attitudes and tourist expenditures in Croatia”, Tomas Summer, Institut za Turizam, Zagreb, pp. 43–7.
4. Kohls, R.L. and Uhl, J.N. (1985), Marketing of Agricultural Products, Macmillan, New York, NY, p. 5.
5. McCarthy, E.J. (1971), Basic Marketing: A Managerial Approach, 4th ed., Homewood, Ill., Richard D. Irwin, Homewood, IL, p. 251.
6. Cerovic´, Z. (2001), “Changes in the motivation and structure of tourist expenditure”, in Grbac, B. and Martin, J. (Eds), Developing Market Based Resource Strategies for South East Europe, School of Economics, University of Rijeka and Boler School of Business, Rijeka, John Caroll University, Cleveland, OH, pp. 137- 41.
7. Meler, M. and Ruzic´, D. (1999), “Marketing identity of the tourist product of the Republic of Croatia”, Tourism Management, Vol. 20 No. 5, October, pp. 635-43.