An investigation into the overseas market servicing strategies of Queen's Award for Export winners: revisiting the concentration versus spreading debate

Marketing Intelligence & Planning

Volumn 20, Issue 6, 2002, Pages 370-377

  Crick, Dave ^a   Bradshaw, Robert ^b   Chaudhry, Shiv ^a  

^a BIRMINGHAM CITY UNIVERSITY   (United Kingdom)

^b DE MONTFORT UNIVERSITY   (United Kingdom)

Author keywords

Competitiveness; Export; Small to medium sized enterprises; United Kingdom

Indexed keywords

EID: 84986104483     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210445428     Document Type: Article

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