Synergy and strategy in ebusiness

Marketing Intelligence & Planning

Volumn 20, Issue 4, 2002, Pages 215-222

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Alliances; Business strategy; Internet

Indexed keywords

EID: 84986104191     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210431603     Document Type: Review

References (18)

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