Improving the measurement of customer satisfaction: A test of three methods to reduce halo

Managing Service Quality: An International Journal

Volumn 11, Issue 2, 2001, Pages 99-112

  Wirtz, Jochen ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Customer satisfaction; Measurement; Methodology; Service quality

Indexed keywords

EID: 84986099169     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520110387239     Document Type: Article

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