An examination of the presence, magnitude and impact of halo on consumer satisfaction measures

Journal of Retailing and Consumer Services

Volumn 7, Issue 2, 2000, Pages 89-99

  Wirtz, Jochen ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0012814066     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-6989(99)00019-3     Document Type: Article

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