Chinese business principles from the eastern Zhou dynasty (770-221 BC): Are they still relevant today?

Marketing Intelligence & Planning

Volumn 19, Issue 3, 2001, Pages 200-208

  Pheng Low, Sui ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Business strategy; China; Management; Marketing

Indexed keywords

EID: 84986079055     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110391744     Document Type: Review

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