Your attention, please! Marketing today's libraries

Computers in Libraries

Volumn 18, Issue 8, 1998, Pages 62-66

  Carpenter, Beth ^a  

^a Outagamie Waupaca Library Syst A   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040336488     PISSN: 10417915     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article

References (12)

1. Walt Crawford and Michael Gorman, Future Libraries: Dreams, Madness, & Reality (Chicago: American Library Association, 1995), 10.
2. Lloyd C. Finch, "Take Ownership," in Twenty Ways to Improve Customer Service (Menlo Park. CA: Crisp Publications, 1994), 20-25.
3. Janet Cottrell and Michael B. Eisenberg, "Web Design for Information Problem-Solving." Computers in Libraries 17, 5 (May. 1997), 52-54.
4. Michael Phillips and Salli Rasberry, Marketing Without Advertising, 2d ed. (Berkeley. CA: Nolo Press, 1997), 2.1.
5. Ibid., 2.5.
6. Kathy Miller. "How to Put Together an Effective Brochure," MLS: Marketing Library Services 10, 7 (October/November. 1996), 3-4.
7. Selma G. Field and Edwin M. Field, Publicity Manual for Libraries (Monticello, NY: Knowledge Network Press, 1993).
8. Suzanne Walters. Marketing: A How-To-Do-It Manual for Librarians, How-To-Do-It Manuals for Libraries, ed. Bill Katz. no. 20 (New York: Neal-Schuman Publishers, Inc., 1992).
9. Jay Conrad Levinson and Seth Godin. The Guerrilla Marketing Handbook (Boston: Houghton Mifflin Company, 1994), 44.
10. Herb Cihak. "Marketing CD-ROM and Other Electronic Library Services," Computers in Libraries 17, 6 (June, 1997), 73-76.
11. Crawford, Future Libraries, 178.
12. Ibid., 165.