The nature of an operations strategy: combining strategic decisions from the resource-based and market-driven viewpoints

Management Decision

Volumn 41, Issue 6, 2003, Pages 538-549

  Lowson, Robert H ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Decision making; Marketing; Operations strategy; Resources

Indexed keywords

EID: 84986067673     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740310485181     Document Type: Article

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