Efficient consumer response – its origin and evolution in the history of marketing

Management Decision

Volumn 40, Issue 5, 2002, Pages 508-519

  Svensson, Göran ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Consumer behaviour; History; Marketing mix; Marketing theory

Indexed keywords

EID: 84986159864     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740210430489     Document Type: Article

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