Differential pricing for services

Marketing Intelligence & Planning

Volumn 15, Issue 4, 1997, Pages 190-194

  Yelkur, Rama ^a   Herbig, Paul ^a  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Differential advantage; Hospitality industry; Market segmentation; Service industries

Indexed keywords

EID: 84986059646     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710185315     Document Type: Article

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