Rapport in telemarketing - mirror, mirror on the call?

Marketing Intelligence & Planning

Volumn 16, Issue 1, 1998, Pages 12-21

  Nancarrow, Clive ^a   Penn, Sally ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b NONE   (United Kingdom)

Author keywords

Direct marketing; Market segmentation; Marketing communications; Psychology; Telecommunications industry; Telemarketing

Indexed keywords

EID: 84986047357     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810199436     Document Type: Article

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