Stock market response to the formation of global alliances: Evidence from Spanish corporations

European Business Review

Volumn 14, Issue 6, 2002, Pages 401-408

  Vidal Suárez, Marta M ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Alliances; Global marketing; Return on investment; Spain

Indexed keywords

EID: 84986043511     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340210448758     Document Type: Article

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