The application of airline yield management techniques to a holiday retail shopping setting

Journal of Product & Brand Management

Volumn 8, Issue 1, 1999, Pages 61-72

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

Author keywords

Discounts; Pricing strategy; Product strategy; Seasonal trends; Yield

Indexed keywords

EID: 84986134522     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910258011     Document Type: Article

References (12)

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