Branding in the UK public house sector: Recent developments

International Journal of Contemporary Hospitality Management

Volumn 12, Issue 6, 2000, Pages 366-370

  Knowles, Tim ^a   Howley, Michael J ^b  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Brand identity; Brand loyalty; Brands; Public houses

Indexed keywords

EID: 84986019151     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110010343567     Document Type: Review

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