The availability and use of internal reference prices in evaluating advertised deals: A conceptual foundation

Journal of Promotion Management

Volumn 5, Issue 1, 1999, Pages 1-14

  Vaidyanathan, Rajiv ^a   Muehling, Darrel D ^b  

^a UNIVERSITY OF MINNESOTA DULUTH   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986060535     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v05n01_01     Document Type: Article

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