Developing marketing strategy with MarStra: the support system and the real-world tests

Marketing Intelligence & Planning

Volumn 18, Issue 3, 2000, Pages 135-144

  li, Shuliang ^a  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Decision support systems; Expert systems; Fuzzy logic; Hybrid systems; Marketing strategy

Indexed keywords

EID: 84986014834     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010327926     Document Type: Article

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