Knowledge-based modeling of marketing managers' problem solving behavior

International Journal of Research in Marketing

Volumn 8, Issue 1, 1991, Pages 5-16

  Alpar, Paul ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0343352046     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(91)90003-P     Document Type: Article

References (17)

1. Human diagnostic reasoning by computer: An illustration from financial analysis
2. Artificial Intelligence in personal selling
3. The net present value of market share
4. The implementation of management science
5. Evaluation of expert systems: Issues and case studies
6. A prolog-based pc-implementation for new-product introduction
7. An expert approach to sales promotion management
8. A marketing-mix model, Part 2: Implementation, calibration, and case study
9. xsel: A computer salesperson's assistant
10. The development of a knowledge-based media planning system
11. Expert systems for marketing
12. Power tools for programmers