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Volumn 2016-July, Issue , 2016, Pages

Economics of public Wi-Fi monetization and advertising

Author keywords

[No Author keywords available]

Indexed keywords

ECONOMICS; MARKETING;

EID: 84983283130     PISSN: 0743166X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/INFOCOM.2016.7524558     Document Type: Conference Paper
Times cited : (17)

References (18)
  • 4
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    • http://www:socifi:com/en-GB/.
  • 5
    • 84983346976 scopus 로고    scopus 로고
    • http://www:boingo:com/business-services/.
  • 6
    • 84983267597 scopus 로고    scopus 로고
    • http://www:purplewifi:net/purple-wifi/about-purple-wifi/.
  • 7
    • 84926351708 scopus 로고    scopus 로고
    • Pricing for local and global Wi-Fi markets
    • May
    • L. Duan, J. Huang, and B. Shou, "Pricing for local and global Wi-Fi markets," IEEE Transactions on Mobile Computing, vol. 14, no. 5, pp. 1056-1070, May 2015.
    • (2015) IEEE Transactions on Mobile Computing , vol.14 , Issue.5 , pp. 1056-1070
    • Duan, L.1    Huang, J.2    Shou, B.3
  • 8
    • 33645970187 scopus 로고    scopus 로고
    • WiFi access point pricing as a dynamic game
    • April
    • J. Musacchio and J. Walrand, "WiFi access point pricing as a dynamic game," IEEE/ACM Transactions on Networking, vol. 14, no. 2, pp. 289-301, April 2006.
    • (2006) IEEE/ACM Transactions on Networking , vol.14 , Issue.2 , pp. 289-301
    • Musacchio, J.1    Walrand, J.2
  • 9
    • 84941116473 scopus 로고    scopus 로고
    • Cooperative Wi-Fi deployment: A one-to-many bargaining framework
    • Mumbai, India, May
    • H. Yu, M. H. Cheung, and J. Huang, "Cooperative Wi-Fi deployment: A one-to-many bargaining framework," in Proc. of IEEE WiOpt, Mumbai, India, May 2015, pp. 347-354.
    • (2015) Proc. of IEEE WiOpt , pp. 347-354
    • Yu, H.1    Cheung, M.H.2    Huang, J.3
  • 11
    • 84930504163 scopus 로고    scopus 로고
    • A double-auction mechanism for mobile data-offloading markets
    • September
    • G. Iosifidis, L. Gao, J. Huang, and L. Tassiulas, "A double-auction mechanism for mobile data-offloading markets," IEEE/ACM Transactions on Networking, vol. 23, no. 5, pp. 1634-1647, September 2014.
    • (2014) IEEE/ACM Transactions on Networking , vol.23 , Issue.5 , pp. 1634-1647
    • Iosifidis, G.1    Gao, L.2    Huang, J.3    Tassiulas, L.4
  • 13
    • 84997169454 scopus 로고    scopus 로고
    • Choice-based pricing for user-provided connectivity
    • December
    • M. Afrasiabi and R. Guérin, "Choice-based pricing for user-provided connectivity?" ACM SIGMETRICS Performance Evaluation Review, vol. 43, no. 3, pp. 63-66, December 2015.
    • (2015) ACM SIGMETRICS Performance Evaluation Review , vol.43 , Issue.3 , pp. 63-66
    • Afrasiabi, M.1    Guérin, R.2
  • 14
    • 80052688901 scopus 로고    scopus 로고
    • Targeting in advertising markets: Implications for offline versus online media
    • D. Bergemann and A. Bonatti, "Targeting in advertising markets: Implications for offline versus online media," The RAND Journal of Economics, vol. 42, no. 3, pp. 417-443, 2011.
    • (2011) The RAND Journal of Economics , vol.42 , Issue.3 , pp. 417-443
    • Bergemann, D.1    Bonatti, A.2
  • 15
    • 84876062736 scopus 로고    scopus 로고
    • Targeted advertising and advertising avoidance
    • J. P. Johnson, "Targeted advertising and advertising avoidance," The RAND Journal of Economics, vol. 44, no. 1, pp. 128-144, 2013.
    • (2013) The RAND Journal of Economics , vol.44 , Issue.1 , pp. 128-144
    • Johnson, J.P.1
  • 18
    • 66049116681 scopus 로고    scopus 로고
    • The economic analysis of advertising
    • K. Bagwell, "The economic analysis of advertising," Handbook of industrial organization, vol. 3, pp. 1701-1844, 2007.
    • (2007) Handbook of Industrial Organization , vol.3 , pp. 1701-1844
    • Bagwell, K.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.