An exploratory investigation of multiunit restaurant productivity assessment using data envelopment analysis

Journal of Travel and Tourism Marketing

Volumn 16, Issue 2-3, 2004, Pages 19-26

  Reynolds, Dennis ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Data envelopment analysis; Efficiency; Management; Multiunit restaurants; Productivity

Indexed keywords

EID: 84983219282     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v16n02_02     Document Type: Article

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