Assessment of destination performance: A strategy map approach

Tourism Review

Volumn 63, Issue 2, 2008, Pages 25-37

  Kozak, Metin ^a   Gnoth, Juergen ^a   Andreu, Luisa ^a   Carlo, Manuela ^a   Zerbini, Fabrizio ^a   Cugini, Antonella ^b  

^a IULM UNIVERSITY   (Italy)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Balanced scorecard; Stakeholder analysis; Strategic objectives; Strategic planning

Indexed keywords

EID: 84982891593     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/16605370810883923     Document Type: Article

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