Leveraging big data to improve health awareness campaigns: A novel evaluation of the great American smokeout

JMIR Public Health and Surveillance

Volumn 2, Issue 1, 2016, Pages

  Ayers, John W ^a   Westmaas, J Lee ^b   Leas, Eric C ^c   Benton, Adrian ^d   Chen, Yunqi ^e   Dredze, Mark ^d   Althouse, Benjamin M ^f,g  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b BEHAVIORAL RESEARCH CENTER   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d Johns Hopkins University   (United States)

^e BRYN MAWR COLLEGE   (United States)

^f SANTA FE INSTITUTE   (United States)

^g NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Big data; Evaluation; Health communication; Infodemiology; Infoveillence; Mass media; Smoking cessation; Social media; Tobacco control; Twitter

Indexed keywords

EID: 84982158253     PISSN: None     EISSN: 23692960     Source Type: Journal    
DOI: 10.2196/publichealth.5304     Document Type: Review

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